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GTM Takes

Our perspectives on certain GTM topics

Why We Started GTMBARevenue Leader SeriesCareer StuffGuest ContributorsGTM TakesAI in GTMFounding GTM Spotlight
GTM TakesGTM Takes
CRM of the Future: Clarify
Aug 13, 2025

CRM of the Future: Clarify

Almost like if Apple/Superhuman/Equinox made a CRM

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
The Mafias of GTM
Aug 07, 2025

The Mafias of GTM

Why humans are driven toward "talent vortexes" and a list of the current mafias in AI-native GTM

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
Windsurf Chaos & My 1st 7-Figure Deal
Aug 05, 2025

Windsurf Chaos & My 1st 7-Figure Deal

A tale a grit, teamwork, and creativity

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
Millions in Runway Burned
Jul 29, 2025

Millions in Runway Burned

Two GTM Mistakes Technical Founders Repeatedly Make

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
SF is so back
Jun 30, 2025

SF is so back

Ain't no place better to be building GTM in AI than SF right now & a love letter to the city by the bay

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
Green Eggs & Ham: The AE’s Guide to Deal Resurrection
Jun 24, 2025

Green Eggs & Ham: The AE’s Guide to Deal Resurrection

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
The Dark Side Of Sales
Jun 23, 2025

The Dark Side Of Sales

Show Me The Incentive, I'll Show You The Outcome (And Unintended Consequences)

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
$150K to $1M ACV: The Constellation Strategy
May 22, 2025

$150K to $1M ACV: The Constellation Strategy

How to gracefully & rapidly expand deals across siloed orgs

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
Lipstick On A Pig - ZoomInfo Taking The GTM Ticker
May 20, 2025

Lipstick On A Pig - ZoomInfo Taking The GTM Ticker

ZoomInfo changing it's NASDAQ ticker to GTM is like Dominos Pizza changing theirs to KETO

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
7-Figure W2s & The Golden Compass
May 15, 2025

7-Figure W2s & The Golden Compass

Building your Minimum Viable Org Chart (MVOC)

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
3 Ways to Land In-Person Meetings
May 09, 2025

3 Ways to Land In-Person Meetings

Face-to-Face is Your Secret Weapon in the Digital Era

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
+1+1
Clay Just Brought The Patagonia Vest To Your GTM Strategy
Apr 29, 2025

Clay Just Brought The Patagonia Vest To Your GTM Strategy

Seeking GTM Alpha - HQ'd in NYC, the finance bro is rubbing off on them

Chris Balestras
Chris Balestras
Writing about all things GTM + AI + startup sales.

GTMBA

Writing about all things GTM + AI + startup sales.

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